Living Steel, an international resource on sustainable and innovative uses of steel in residential construction, hold an annual international architecture competition to promote and reward innovative uses of steel.

Futurebrand approached syn-rg to create the video, based on their initial design concepts and the Living Steel brand guidelines. We borrowed elements from the existing graphic/colour palette and adapted an existing soundtrack to create a visually engaging animation series.

The DVDs were produced in three languages, English, Portuguese and Chinese for the respective UK, Brasil and China competitions. Versions for Poland and India were also created.

For more information about Living Steel and the competition, go to their website: www.livingsteel.org

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