Skybus is the official transport link between Melbourne Airport and Melbourne CBD (Southern Cross Station).

The on-board audio-visual program, Skybus TV, consists of several 15 minute infotainment programs. They welcome visitors and highlight a range of leisure options including top attractions, entertainment, events, shopping and useful travel tips.

String Theory Creative commissioned syn-rg to provide initial design concepts and a graphic housestyle colour and typography palette across the two programs. We also conceptualised and art directed all animation.

Working together with the video production team, we ensured our motion ideas and design components could easily integrate and be produced within tight timeframes. The end result is engaging, contemporary and dynamic and we credit String Theory with a fantastic product.