FastTrack are leaders in the supply of fully integrated, core recruitment software systems.

As an extension of our design for the new FastTrack website, syn-rg were asked to breathe new life into FastTrack’s visually dated advertising and marketing collateral.

We commenced by overhauling the product advertising, creating a series of adverts for print and online banners. A key component of the new material was the “Performance” texture, inherited from the housestyle syn-rg created for the website.

We also created the Brand Architecture for all product brandmarks, designing how the products integrated as a family, how they worked in isolation, on the software user interface screens and as icons for desktop view.

syn-rg then pulled together all the event collateral, magazine advertisements and an event brochure for the RCSA Recruitment Conference — all within one week!

FastTrack now have a consistent suite of communications that position them as leaders in the recruitment industry. The striking new look ‘n’ feel reinforces credibility in the FastTrack brand and ensures all communications connect and speak with one voice.

View the website design, software icons, user interface screens and email newsletter templates we produced for FastTrack.

website: www.fasttrack.com.au