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Since the launch of the new Amcor brand in 2009, there had not been a central online location for co-workers and authorised external third parties (eg suppliers) to access the Brand Guidelines, artwork and other key brand related materials. As a result, out-of-date materials were being used across the business and differing or incomplete Guidelines existed.
syn-rg was approached by Amcor to scope the online brand asset management solution so all global partners could access the guidelines information and communications material.
Amcor Brand Central (powered by syn-rg’s Brand Toolbox solution) provides a central repository for Amcor’s Brand Standards, Policy, templates, brandmark artwork, approved corporate images and other related files.
The solution includes a registration process prior to accessing the materials and is designed to:
- control access to internal and external user groups (eg third parties)
- protect Amcor’s intellectual property through user acceptance of terms and conditions prior to entry
- create a database of users that can be promptly notified of changes, additions or deletions to brand related materials
- allow the flexibility of an accreditation process for third parties
- limit access or privileges for certain users or set access to expire within a certain timeframe.
syn-rg worked closely with the Amcor brand team, who redesigned the Brand Toolbox interface to adhere to Amcor best practice and functionality requirements. syn-rg then applied the designs to the user interface graphics, colours and text.
The result is one of our most striking and customised solutions to date.
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Ten great reasons to install Brand Toolbox®
Website: www.brandtoolbox.com.au
For a free software demonstration, please email the
Promotions Manager with your request.
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11 Cassell Street South Yarra Victoria 3141 Australia
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61 3 9939 7978 
info@syn-rg.com.au 
2011 syn-rg
web development Melbourne
syn-rg